Firstly, let me state the obvious. Brand of the week is my favourite brand, website or boutique of the week. Sometimes it might be a new label that has launched, or one of my favourite smaller, more offbeat places to shop that you might not have heard of but I think you’ll like. Occasionally it might be a more mainstream brand if they’ve got something super exciting going on or a new collection launching.
So, to kick it all off…
So, Greenberry Kids is a London-based website selling baby & kidswear from a range of super cool brands from owner Joo’s home country, South Korea. The beautifully curated selection is practical and playful in the most stylish way. Easy-to-wear pieces that don’t compromise on style. Unsurprisingly my kids have both been the owners of several pieces from Greenberry Kids and the quality is great, they sell the kind of item that people always compliment yet doesn’t feel at all try hard. Like baby all-in-ones with floppy ears on the hood, darling little bonnets with pom pom details, dresses with oversized tassel collars and the prettiest printed rompers with ribbon fastenings all in a perfectly colour palette of dusty muted colous – pale pinks, mustard, rust, ecru… and they’re actually affordable.
The new Spring collection has just launched, these are my favourite pieces… click pic to go straight to Greenberry Kids to buy.