There can be a bit of a myth when it comes to independent labels. People assume they’re expensive and niche. Or it’s more difficult to buy from and return to them because they’re not a big high street chain. In most cases this couldn’t be further from the truth. I usually find that the independent, small brands are the best to deal with and I love supporting them. There’s obviously a more personal approach and I love that quote, “each time you buy from a small brand an actual person does a little happy dance’. How nice is that?
Turtledove is one such lovely small brand. Launched in 2016 by mother of three Emma Hassan as a capsule collection of cool, easy-to-wear unisex pieces, it’s affordable – rompers and playsuits are around £20, leggings from £12 and tops from £14. I first came across it just after it launched in summer 2016 when I bought a romper for my newborn son, I think I stumbled across it on Instagram. I’ve since featured it in various articles including a ‘best gender-neutral baby brands’ feature for The Independent – click here to read.
The new spring/summer collection is, as always, a mostly monochrome palette. This time with a pop of khaki. These are my favourite pieces… click the pics to go straight to the product to buy!
Model pic credits – Photographer: Sarah Blake. Styling: Eimear Varian Barry