A new addition to my DIRECTORY of the best baby & kids independent brands and boutiques, Luna & Curious is a miniature department store full of beautiful brands with the coolest children’s department.

Owned and curated by 3 creatives L&C offers a unique edit. I’ve long been a fan and their products make a regaular appearance in many of my baby & kids fashion shoots for magazines. As well as clothes and accessories they’re a great one-stop-shop for new baby & kids birthday gifts that look super pretty and modern parents will, erm, appreciate.

The shop itself is in East London (convenient for me) but everything is available online… including the coolest new pompom knit winter hats!

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