Newbie has been one of my favourite high street brands for baby & kidswear since it launched in the UK a few years back. It’s one I regularly recommend for anyone who wants to style kids beautifully on a budget.
The prices are so affordable but the quality and styles are so premium. Linens, textured fabrics, organic cotton, all sustainable too. And the muted colour palette is a dream. In fact, a friend once told me she strolled right past the pop-up shop on the Kings Road in London last year because after a peek in the window she assumed the prices would be too high. In fact, it’s more of a H&M price point.
Btw, this isn’t an ad!
The newly launched limited edition ‘Sunshine Stories’ collection is just lovely. Which is why I wanted to share it. I don’t think Newbie gets enough recognition as a brand! Full of rustic mustard and rust tones, subtle romatic prints, faded stripes and a few ruffles. It feels quite Rylee + Cru in style with effortless, California vibes.
Note: They’ve also added in a couple of women’s pieces which I LOVE! I’m not often a fan of the whole mini me matchy matchy thing but I love these pieces individually. Especially the bikini which is only £30!
The Mum look…